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Iqhutshwa yigagasi lokusetshenziswa kwedijithali, i-e-commerce yamakhekhe aku-inthanethi isibe yimbangela yokukhula okukhulu embonini yokubhaka. Kodwa-ke, njengempahla ebuthakathaka futhi eguquguquka kalula, ukulethwa kwamakhekhe kusalokhu kuyisithiyo esivimbela intuthuko yemboni. Ngokusho kwe-"2024 Baking E-commerce Logistics Report," izikhalazo ngamakhekhe alimele ngenxa yokupakishwa okungafanele zifinyelela phezulu ku-38%, okuholela ngqo ekulahlekelweni komnotho kwaminyaka yonke okungamashumi ezigidigidi zama-yuan. Ukuvela kweamabhodi ekhekhe angunxandekungaphezu nje kokuthuthukiswa okulula kwezinto zokupakisha; kunalokho, kunikeza ikhambi elihlelekile elenzelwe izimo ze-e-commerce,Umkhiqizi wokupakishaukuxazulula ngokuyisisekelo izinselele zokulethwa kwezidingo eziye zahlupha imboni iminyaka eminingi.
Ukubhekana Nezinkinga Ezintathu Eziyinhloko Zokulethwa Kwezentengiselwano Nge-inthanethi
I-e-commerce yamakhekhe aku-inthanethi ibhekene nezinselelo ezihlukile ochungechungeni lwezokuthutha: kusukela ebhikawozi kuya kumthengi, imikhiqizo kumele idlule okungenani izigaba ezinhlanu: ukuhlunga, ukuthutha, kanye nokulethwa. Ukulungisa amaphutha kunoma yisiphi salezi zigaba kungaholela ekulimaleni komkhiqizo. Ukuwa, ukuvuza kwamafutha, kanye nokuvikelwa okunganele kwezokuthutha—izinto ezintathu ezibuhlungu kakhulu—kuthinta ngqo ulwazi lwamakhasimende kanye nedumela lomkhiqizo.
Ukuwa kwekhekhe kuvame ukubangelwa ukwehluleka kwesakhiwo esisekelayo.ibhodi lekhekhe eliyindilingaanomthamo olinganiselwe wokuthwala umthwalo, futhi amakhekhe anezingqimba eziningi angawushintsha kalula umsuka wawo wamandla adonsela phansi ngesikhathi sokuthutha okunamaqhubu, okwenza i-cream frosting yonakale futhi izingqimba ezihlanganisiwe ziwe. Uhlobo lwekhekhe oluneketanga lwenze ucwaningo lokuqhathanisa: Ngemva kwemizuzu engama-30 yokuthutha okulingisiwe, amakhekhe angama-65% asebenzisa ibhodi eliyindilinga awela ngamazinga ahlukahlukene. Kodwa-ke, amasampula asebenzisa amabhodi ekhekhe angunxande anobukhulu obufanayo ahlala engashintshi ngesilinganiso sama-92%. Isakhiwo esingunxande sandisa indawo yokuxhumana nesisekelo sekhekhe, sisabalalisa ngokulinganayo isisindo kulo lonke indawo yokusekela. Uma sihlanganiswe nembambo yokulwa nokuchitheka engu-1.5cm ukuphakama, sinikeza isivikelo esikabili, esifana "nethreyi + ucingo," sivimbela ngempumelelo ikhekhe ukuthi lingashintshi ngisho nangesikhathi sokubhuleka okungazelelwe noma okunye ukushaqeka okunamandla.
Ukuvuza kwamafutha kuyinkinga kokubili ekuhlanzekeni kokudla kanye nobuhle bokupakisha. Amafutha kanye nejamu kumakhekhe kakhilimu kuthambekele ekuvuzeni ngenxa yokushintshashintsha kwezinga lokushisa. Amathileyi ephepha endabuko avame ukumunca uwoyela, okwenza isakhiwo sithambe futhi singcolise ngisho nebhokisi langaphandle. Ibhodi lekhekhe elingunxande lisebenzisa inqubo yokumboza i-PE yezinga lokudla, okwenza ifilimu engu-0.03mm ubukhulu, engangenwa amanzi ephepheni eliyisisekelo. Ukuhlolwa kubonise ukuthi lingamelana nokucwiliswa kwamafutha okuqhubekayo amahora angama-24 ngaphandle kokuvuza. Ngemva kokuba uhlobo lwe-mousse olusezingeni eliphezulu lusebenzise lokhu, izikhalazo mayelana nokungcola kokupakisha ngenxa yokuvuza kwamafutha kwehle ngo-78%, futhi amakhasimende abike ukuthi "akusekho amabala anamafutha lapho kuvulwa ibhokisi."
Isihluthulelo sokuvikela ukuthutha sisekumelaneni nokushayisana. Ukubeka inqwaba kanye nokugcina, okungenakugwenywa kwezokuthutha kwe-e-commerce, kubeka izidingo eziqinile emthwalweni wokuthwala umthwalo. Amabhodi ekhekhe angunxande athola amandla athuthukisiwe ngesakhiwo esihlanganisiwe esinezingqimba ezintathu: ungqimba oluphezulu lwephepha le-kraft elingenisiwe elingu-250g lokuqina, ungqimba oluphakathi lwephepha elihlanganisiwe lokubeka imithwalo, kanye nongqimba olungezansi lwebhodi elimhlophe elimpunga elingu-200g lokuqina okuthuthukisiwe. Lesi sakhiwo senza ibhodi lekhekhe elilodwa elingu-30cm x 20cm likwazi ukumelana nomthwalo ongu-5kg ngaphandle kokuguquka, okuhlangabezana ngokugcwele nezidingo zokubeka inqwaba zokulethwa okusheshayo. Ukuhlolwa kokucindezeleka okwenziwe yinkampani yokudla okusha kwe-e-commerce kubonise ukuthi lapho amaphakheji ekhekhe ehliswa esuka ekuphakameni kwamamitha angu-1.2, amasampula angu-12% kuphela asebenzisa amabhodi ekhekhe angunxande awonakele emaphethelweni nasekhoneni, ngaphansi kakhulu kwesilinganiso semboni esingu-45%.
Izinzuzo Ezimbili Zokusungula Izinto Ezintsha Nezinsizakalo Ezenziwe Ngokwezifiso
Ukuncintisana kwamabhodi ekhekhe angunxande akugcini nje ngokuxazulula izinkinga ezikhona kodwa futhi nasekuguquguqukeni kwawo ukuze azivumelanise nezidingo ezahlukahlukene. Ngemuva kokuzinza kwawo kwesakhiwo kulele ukuhlanganiswa okujulile kwesayensi yezinto zokwakha kanye nomklamo wobunjiniyela.
Ngokuphathelene nokukhethwa kwezinto, umkhiqizo unikeza amazinga amathathu okwenza ngokwezifiso: imodeli eyisisekelo isebenzisa ikhadibhodi elimhlophe elingu-350g, elifanele amakhekhe amancane, anongqimba olulodwa; imodeli ethuthukisiwe isebenzisa ikhadibhodi elihlanganisiwe elingu-500g, elifanele amakhekhe okugubha kuze kube yizingqimba ezintathu; kanti imodeli evelele isebenzisa ikhadibhodi lezinyosi elisezingeni lokudla, elihlakaza ukucindezeleka ngesakhiwo salo sezinyosi esinonxande futhi lingasekela amakhekhe amakhulu obuciko anezingqimba eziyisishiyagalombili noma ngaphezulu. I-studio yokubhaka ibike ukuthi ukusebenzisa ibhodi lekhekhe eliyimodeli evelele kuphumelele ekulethweni kwekhekhe le-fondant elinezingqimba eziyisithupha esifundazweni, into eyayingacatshangwa ngaphambili.
Ukwenza ngokwezifiso usayizi kuphula imikhawulo yezindinganiso zokupakisha zendabuko. Kusetshenziswa imishini yokusika yedijithali, imininingwane yebhodi lekhekhe ingalungiswa ngokunembile kusayizi wesikhunta sekhekhe, ngephutha elincane elingu-0.5mm. Kumakhekhe akhiwe ngendlela oyifisayo, inhlanganisela "yesisekelo esingunxande + umugqa omiswe ngendlela oyifisayo" nayo iyatholakala, igcina ukuqina kwesakhiwo esingunxande ngenkathi ihlangabezana nezidingo zesitayela ezikhethekile. Umkhiqizo wekhekhe odumile waseBeijing wenze ngokwezifiso ibhodi lekhekhe elingu-28cm x 18cm le-"Starry Sky Mousse" yalo ethandwayo. Unqenqema luqoshwe nge-laser ngephethini yeplanethi ejikelezayo, okwenza ukupakishwa ngokwako kube yingxenye ebonakalayo yomkhiqizo.
Ukuphrinta okwenziwe ngokwezifiso nakho kwengeza inani kumkhiqizo. Ukusekela ukunyathelisa okushisayo, i-UV, kanye namasu okunamathisela, ilogo yomkhiqizo, indaba yomkhiqizo, ngisho namakhodi e-QR kungafakwa ekwakhiweni. Umkhiqizo wekhekhe lomshado osezingeni eliphezulu eShanghai unyathelisa isithombe somshado sombhangqwana ebhodini lekhekhe, esihambisana nosuku olunyathelisiwe olushisayo, okwenza ukupakishwa kube yisandiso sesikhumbuzo somshado. Lo mklamo omusha uholele ekwandeni okungu-30% kokuthengwa okuphindaphindiwe.
Ukwakhiwa Kabusha Kwenani Ngokuhambisana Nemikhuba Yemakethe
Ifilosofi yokuklama yamabhodi ekhekhe angunxande ibhekana kahle nalesi sidingo. Imigqa yawo elula yejiyometri ihambisana nezitayela ezahlukene zekhekhe—kusukela kumakhekhe amancane anqunu ane-buttercream kuya kumakhekhe esitayela saseYurophu ahlotshiswe kahle anemihlobiso—isisekelo esingunxande sivumela umkhiqizo oyingqayizivele. Uma kuqhathaniswa namathileyi ayindilinga, isakhiwo esingunxande sivumela ukuhlelwa okulula emabhokisini ezipho, kunciphisa izikhala zokuthumela, futhi kushiya isikhala esengeziwe sokuhlobisa. Uchungechunge lwe-"Constellation Cake" lomkhiqizo wokubhaka oludala lusebenzisa indawo eyisicaba yamabhodi ekhekhe angunxande anezingcezu zezinkanyezi ezidliwayo, ukuqinisekisa ukuthi imikhiqizo igcina isimo sayo sokuqala ngemva kokulethwa, okuholela ekwandeni okungu-200% kokuvezwa ezinkundleni zokuxhumana.
Lokhu kusebenza okunwetshiwe kudale nezimo ezintsha zabathengi. Amabhodi ekhekhe angunxande enziwe ngezinto ezibolayo angasetshenziswa ngqo njengamapuleti okukhonza. I-"DIY Cake Set" yomkhiqizo wekhekhe lomzali nengane inepuleti elihlukanisiwe elinemigqa yokusika efana nekhathuni, okuvumela abazali nezingane ukuthi babelane ngekhekhe ngaphandle kwesidingo sezinto zokusika ezengeziwe. Lo mklamo ukhulisa intengo yomkhiqizo ngo-15%.
Ukusungula izinto ezintsha ngaphansi komkhuba wezemvelo kubonisa inani lazo. Ngokusebenzisa iphepha eliqinisekiswe yi-FSC kanye noyinki osekelwe emanzini, kungabola ngo-90%, kuhlangabezana nezidingo zabathengi zamanje zobungani bemvelo. Ngemva kokuba uhlobo oluthile lwemikhiqizo lusebenzise ibhodi lamakhekhe elingunxande elinobungani bemvelo, inhlolovo yokuthanda umkhiqizo yembula ukuthi "ukupakisha okunobungani bemvelo" kwakuyiphuzu elivame ukucashunwa kakhulu ngamakhasimende, elibalelwa ku-27%.
Ukusetshenziswa Kwesilinganiso Ezimweni Eziphezulu
Ezindaweni ezisezingeni eliphezulu lapho ikhwalithi ibaluleke kakhulu, amabhodi ekhekhe angunxande abonisa inani lawo. E-Hangzhou International Wedding Expo ka-2024, ikhekhe lomshado lomkhiqizo obhaka kakhulu elithi "Golden Years" lavusa ingxoxo eshisayo. Leli khekhe elingamamitha angu-1.8 ubude, elinezitezi eziyisithupha, uhambo lwemizuzu engama-40 ukusuka endaweni yokusebenzela ukuya endaweni yombukiso, ekugcineni lavezwa lisesimweni esihle kakhulu, ngenxa yebhodi lekhekhe elingunxande elenziwe ngokwezifiso njengokusekelwa kwalo okuyinhloko. Ukuhluka kwalesi sixazululo kusekuklanyweni kwalo okwenzelwe kathathu: ibhodi lekhekhe elingezansi lenziwe ngekhadibhodi lezinyosi elingu-12mm ubukhulu, elikwazi ukuthwala kufika ku-30kg, linezinyawo ezine ezifihliwe zokusekela ukusabalalisa ingcindezi. Ingqimba ephakathi inomklamo wobukhulu be-gradient, okwehla kusuka ku-8mm phansi kuya ku-3mm phezulu, okuqinisekisa amandla ngenkathi kunciphisa isisindo. Ubuso bumbozwe ngefilimu yegolide yezinga lokudla, okuhambisana nemihlobiso yegolide ekhekheni, futhi imiphetho inqunywe nge-laser ngephethini yeleyisi, ihlanganisa ukupakishwa nomkhiqizo. Umphathi womkhiqizo uthe, "Esikhathini esidlule, amakhekhe amakhulu anjengalawa ayenziwa kuphela endaweni. Amabhodi amakhekhe angunxande asisize sakwazi ukukhulisa ukulethwa kwamakhekhe enziwe ngokwezifiso aphezulu, sandisa ububanzi bama-oda ethu kusukela kumakhilomitha ama-5 kuya kumakhilomitha angama-50."
Emkhakheni wezipho zebhizinisi, amabhodi ekhekhe angunxande nawo adala izimanga. Isikhungo sezezimali senze ngokwezifiso ikhekhe lokwazisa amakhasimende sisebenzisa ibhodi lekhekhe elingunxande elinenqubo eqoshiwe yegolide, ebhalwe uphawu lwesikhungo kanye nesisho esithi "Ngiyabonga." Ngemva kokuba amakhekhe esedliwe, amakhasimende amaningi agcina amabhodi ekhekhe njengezithombe zesikhumbuzo. Lo mklamo "wokusetshenziswa kwesibili" wandise ukuvezwa komkhiqizo kwaba ngaphezu kwezinyanga ezintathu. Kusukela ekuxazululeni izinkinga zokulethwa kuya ekudaleni inani lomkhiqizo, amabhodi ekhekhe angunxande achaza kabusha ukupakishwa kwekhekhe le-e-commerce. Awasebenzi nje kuphela njengokusekelwa ngokomzimba kodwa futhi njengebhuloho lokuhlangenwe nakho elixhumanisa imikhiqizo nabathengi. Njengoba i-e-commerce baking iqhubeka nokukhula, lesi sixazululo esisebenzayo nesisha ngokungangabazeki sizoba yingxenye ebalulekile ekukhuliseni ukuncintisana kwezinkampani.
Isikhathi sokuthunyelwe: Agasti-15-2025