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Njengoba abantu abaningi bethenga ku-inthanethi, ukuthengisa amakhekhe ku-inthanethi sekuyingxenye ebalulekile esiza imboni yokubhaka ikhule. Kodwa amakhekhe kulula ukuwahlephula futhi ashintshe ukuma, ngakho ukuwaletha kuyinkinga enkulu evimba imboni ekuthuthukisweni. Ngokombiko othi "2024 Baking E-commerce Logistics Report," ama-38% ezikhalazo amayelana namakhekhe aphukile—lokhu kwenzeka ngoba ukupakishwa akukuhle. Njalo ngonyaka, lokhu kuletha izigidigidi zama-yuan ekulahlekelweni. Manje zikhonaamabhodi amakhekhe angama-rectangular. Akuzona nje uhlobo olungcono lwezinto zokupakisha. Kunalokho, banikeza indlela enhle yokuthenga ku-inthanethi. Baxazulula izinkinga zokulethwa kwezidingo imboni osekunesikhathi eside inazo.
Ikhuluma Namaphuzu Amathathu Abalulekile Wokuhlinzekwa Kwe-E-commerce
Ukuthenga ikhekhe ku-inthanethi kunezinkinga ezikhethekile ohlelweni lokulethwa. Kusukela esitolo samakhekhe kuya kumthengi, amakhekhe kufanele adlule okungenani ezinyathelweni ezinhlanu: ukuhlunga (ukubeka izinto ngohlelo), ukunyakaza, nokudiliva. Uma abantu bengawaphathi kahle amakhekhe kunoma yisiphi salezi zinyathelo, amakhekhe angaphuka. Kunezinkinga ezintathu ezinkulu: amakhekhe ayahlukana, amafutha avuzayo, futhi awavikelekile kahle ngesikhathi sokulethwa. Lezi zinkinga zenza abathengi bangajabuli futhi zilimaze igama elihle lomkhiqizo.
Amakhekhe avame ukuwa ngenxa yokuthi ingxenye yawo ewasekelayo ayisebenzi kahle. Yendabukoibhodi lekhekhe eliyindilingaayikwazi ukubamba isisindo esiningi. Lapho amaqebelengwane anezingqimba eziningi ehanjiswa (futhi ukugibela kubi), isikhungo sawo sesisindo sishintsha kalula. Lokhu kwenza ukhilimu ushintshe umumo futhi izingqimba phakathi kokuwa. Uhlobo lwekhekhe leketango lwenza isivivinyo: Balingisa imizuzu engama-30 yokulethwa. Kumakhekhe asemathileyi ayindilinga, ama-65% abhidlika kancane noma kakhulu. Kodwa amaqebelengwane asemabhodini angama-rectangular (ugqinsi olufana nalawo ayindilinga), ama-92% ahlala eqinile. Umumo ongunxande wenza ithreyi lithinte kakhulu phansi kwekhekhe. Lokhu kusabalalisa isisindo sekhekhe ngokulinganayo kulo lonke ithreyi. Ngaphezu kwalokho, ibhodi elingunxande linomkhawulo ophakeme ongu-1.5cm ovimba izinto ukuthi zingachitheki. Kufana “nethreyi + ucingo oluncane”—olunikeza izinhlobo ezimbili zokuvikela. Ngisho noma ukulethwa kuma kungazelelwe noma kunokunyakaziswa okungekuhle, ikhekhe ngeke linyakaze kalula.
Ukuvuza kukawoyela kuyinkinga yakho kokubili ukuhlanzeka kokudla kanye nobuhle bokupakisha. Amafutha kanye nojamu kumaqebelengwane kakhilimu kujwayele ukuvuza ngenxa yokushintshashintsha kwezinga lokushisa. Amathreyi ephepha endabuko avame ukumunca uwoyela, okwenza ukuthi isakhiwo sithambe futhi singcolise ibhokisi elingaphandle.
Isihluthulelo sokuvikela amakhekhe ngesikhathi sokubeletha ukukwazi ukuma hits. Ukupakisha nokugcina amaphakheji kuvamile ekulethweni kokuthenga ku-inthanethi—futhi lokhu kudinga ukupakishwa okungabamba isisindo esiningi. Amabhodi amakhekhe angama-Rectangular anamandla ngoba anesakhiwo esinezingqimba ezintathu: - Ungqimba olungaphezulu luyiphepha le-kraft elingu-250g elingeniswe kwamanye amazwe (lenza ibhodi libe lukhuni). - Ungqimba oluphakathi luyiphepha likathayela (uhlobo olunama-folds amancane, athambisa amahithi). - Ungqimba olungezansi luyibhodi elimhlophe elingu-200g (lenza ibhodi isicaba). Ngalesi sakhiwo, ibhodi lekhekhe elilodwa elingu-30cm x 20cm lingabamba u-5kg ngaphandle kokushintsha isimo. Lokhu kuhlangabezana ngokugcwele nezidingo zokupakisha amaphakheji we-express. Isitolo se-inthanethi sokudla esisha senze isivivinyo: sehlise amaphakheji amakhekhe ukusuka kumamitha angu-1.2 ukuphakama. Amaphesenti angu-12 kuphela amaphakheji anamabhodi amakhekhe angunxande ayenemiphetho ephukile noma amakhona. Lokho kuphansi kakhulu kunesilinganiso somkhakha esingama-45%.
Izinzuzo Ezimbili Zokuqamba Okusha Kwesakhiwo kanye Nezinsizakalo Ezingokwezifiso
Inzuzo yamabhodi ekhekhe angama-rectangular akukhona nje ukuxazulula izinkinga ezikhona, kodwa futhi mayelana nekhono labo lokushintsha kalula ukuze bahlangabezane nezidingo ezahlukene. Isizathu sokuba nesakhiwo esizinzile ukuthi isayensi yezinto zokwakha kanye nomklamo wobunjiniyela kuhlangene eduze.
Uma kuziwa ekukhetheni izinto zokwakha, lo mkhiqizo unezinhlobo ezintathu zezinketho zangokwezifiso: - Imodeli eyisisekelo isebenzisa amakhadibhodi amhlophe angama-350g. Ilungele amakhekhe amancane, anongqimba olulodwa. - Imodeli ethuthukisiwe isebenzisa amakhadibhodi ayinhlanganisela angama-500g. Isebenzela amakhekhe okugubha anezendlalelo ezifika kwezintathu. - Imodeli ye-flagship isebenzisa ikhadibhodi lezinyosi eziphephile ekudleni. Umumo wayo wekhekheba lezinyosi onamacala ayisithupha welula ukucindezela, ngakho-ke ingakwazi ukubamba amakhekhe amakhulu, okuhlobisa anezendlalelo ezingu-8 noma ngaphezulu. Isitudiyo sokubhaka sathi kusetshenziswa ibhodi lekhekhe eliwuphawu ngokuphumelelayo ukuthumela ikhekhe le-fondant elinezingqimba eziyisithupha kwesinye isifundazwe—into eyayingenakwenzeka ngaphambili.
Ukwenza ngokwezifiso usayizi kwephula imikhawulo yamazinga okupakisha ajwayelekile. Ukusebenzisa imishini yokusika yedijithali, ukucaciswa kwebhodi lekhekhe kungalungiswa ngokunembile kusayizi wesikhunta sekhekhe, ngephutha elincane elingu-0.5mm. Kumakhekhe amise okwezifiso, inhlanganisela "yesisekelo esingunxande + umumo wangokwezifiso" nayo iyatholakala, igcina ukuqina kwesakhiwo esingunxande kuyilapho ihlangabezana nezidingo zesitayela ezikhethekile. Ikhekhe elidumile laseBeijing lenza ibhodi lekhekhe elingu-28cm x 18cm ngokwezifiso zalo elidumile elithi "Starry Sky Mousse." Unqenqema luqoshwe nge-laser ngephethini ye-orbital yeplanethi, okwenza ukupakishwa kube yingxenye ebonakalayo yomkhiqizo.
Ukuphrinta komuntu siqu nakho kwenza amabhrendi abaluleke kakhulu. Isekela amasu anjengokugxiviza okushisayo (ukuphrinta ngensimbi eshisayo), ukuphrinta kwe-UV, nokugqamisa (ukwenza amaphethini aphume ngaphandle). Amabhrendi angafaka amalogo awo, izindaba zomkhiqizo, kanye namakhodi e-QR ekwakhiweni kwawo. Umkhiqizo wekhekhe lomshado losezingeni eliphezulu e-Shanghai uphrinta uhlaka olumnyama lwesithombe somshado wombhangqwana ebhodini lekhekhe. Bangeza nosuku olunezitembu ezishisayo. Lokhu kwenza ukupakishwa kube yingxenye yenkumbulo yomshado. Lo mklamo omusha wenze inani lamakhasimende athengayo futhi lenyuka ngo-30%.
Ukwakhiwa Kabusha Kwevelu Ngokuhambisana Nemikhuba Yezimakethe
Manje imakethe yokubhaka iyashintsha kusukela "ekuthengeni ukunambitha" kuya "kukuthenga ukuze uthole ulwazi." Ngokombiko wemboni yokubhaka yaseMeituan, ngo-2024, abathengi bazokhokha u-47% wokunaka "ukubukeka kwekhekhe" kunonyaka odlule. Futhi isidingo sabo "samakhekhe afika esimweni esihle" sizofinyelela ku-92%. Lo mkhuba udinga izixazululo zokupakisha ezilinganisa ukubukeka okuhle nokuba wusizo.
Umqondo wokuklama wamabhodi ekhekhe angama-rectangular ufanelana kahle nalesi sidingo. Imigqa yabo yomumo elula ihambisana nezinhlobo eziningi zamakhekhe—kusuka kumaqebelengwane anqunu alula ane-buttercream kuya kumakhekhe ayisipesheli esitayela saseYurophu anemihlobiso. Isisekelo esingunxande senza ikhekhe libukeke likhethekile. Uma kuqhathaniswa namathreyi ayindilinga, umumo wonxande kulula ukuwufaka emabhokisini ezipho. Iphinde inciphise indawo engenalutho ngesikhathi sokuthunyelwa futhi ishiye indawo eyengeziwe yokuhlobisa. Uchungechunge oluhlakaniphile lokubhaka lwe-“Constellation Cake” lusebenzisa indawo eyisicaba yamabhodi amakhekhe angunxande. Bafaka imihlobiso yenkanyezi edliwayo kuyo. Lokhu kuqinisekisa ukuthi amakhekhe ahlala esesimweni sawo sokuqala ngemva kokulethwa. Ngenxa yalokho, amakhekhe athole ukunakwa okungu-200% okwengeziwe ezinkundleni zokuxhumana.
Lokhu kusebenza okunwetshiwe kudale nezimo ezintsha zabathengi. Amabhodi amakhekhe angunxande enziwe ngezinto ezibolayo angasetshenziswa ngokuqondile njengamapuleti okuphakela. Ikhekhe lomkhiqizo wekhekhe lomzali nengane elithi "DIY Cake Set" lihlanganisa ipuleti elihlukanisiwe elinemigqa yokusika emise okwekhathuni, evumela abazali nezingane ukuthi babelane ngekhekhe ngaphandle kwesidingo sokusika okungeziwe. Lo mklamo unyusa inani lentengo yomkhiqizo ngo-15%.
Ukuqamba izinto ezintsha lapho abantu bekhathalela kakhulu imvelo kukhombisa ukubaluleka kwayo. Lo mkhiqizo usebenzisa iphepha elinesitifiketi se-FSC kanye noyinki osuselwe emanzini. Ingakwazi ukudiliza ngokwemvelo u-90% wesikhathi, okuhambisana nalokho abathengi abakufunayo manje-ukuba kuhle emvelweni. Ngemuva kokuthi uhlobo lomkhiqizo luqale ukusebenzisa leli bhodi lekhekhe elingunxande elivumela imvelo, inhlolovo yokuthi bangakanani abantu abafana nomkhiqizo bathole okuthile. "Ukupakishwa okuvumelana nemvelo" kwakuyinto abantu abayishilo kakhulu njengephuzu elihle, okwenza ama-27%.
Isicelo sebhentshimakhi Ezimeni Ezisezingeni Eliphezulu
Ezindaweni eziphezulu lapho ikhwalithi ibaluleke kakhulu, amabhodi amakhekhe angama-rectangular abonisa ukubaluleka kwawo. EMbukisweni Womshado Wamazwe Ngamazwe we-Hangzhou ka-2024, ikhekhe lomshado elinetimu letimu lesihloko esithi “Iminyaka Yegolide” ikhekhe lomshado eliphambili lokubhaka lathola izinkulumo eziningi. Leli khekhe lingamamitha angu-1.8 ubude futhi linezingqimba eziyisithupha. Kuthathe imizuzu engama-40 ukusuka endaweni yokusebenzela ukuya embukisweni. Ekugcineni, lalibukeka liphelele—futhi lokho kungenxa yebhodi lekhekhe elingunxande elenziwe ngokwezifiso elilisekela njengengxenye eyinhloko. Okwenza lesi sixazululo sikhetheke imiklamo yaso emithathu yangokwezifiso: - Ibhodi lekhekhe elingaphansi lenziwe ngekhadibhodi lekhekheba lezinyosi elingu-12mm. Ingathwala kufika ku-30kg. Kunezinyawo ezine zokusekela ezifihliwe zokusabalalisa ingcindezi. - Ungqimba oluphakathi lunogqinsi oluhlukene. Isuka ku-8mm ubukhulu phansi iye ku-3mm ubukhulu phezulu. Lokhu kugcina ibhodi liqinile futhi kuyenza ibe lula. - Ingaphezulu linefilimu yegolide ephephile ekudleni. Ihambisana nemihlobiso yegolide ekhekheni. Imiphetho isikwa ngephethini yeleyisi kusetshenziswa i-laser. Lokhu kwenza ukupakishwa kanye nekhekhe kubukeke njengento eyodwa. Umphathi womkhiqizo uthe, “Ngaphambili, amakhekhe amakhulu njengalawa ayephekwa kuphela endaweni asetshenziswa kuyo.
Ngezipho zebhizinisi, amabhodi ekhekhe angama-rectangular nawo aletha izimanga. Inkampani yezezimali yenza ikhekhe ukubonga amakhasimende ayo. Yasebenzisa ibhodi lekhekhe elingunxande elinezigxivizo zegolide kanye nokugqamisa (indlela yokwenza amaphethini agqame). Ibhodi belinophawu lwenkampani namagama athi “Ngiyabonga” kulo. Ngemva kokuba abantu bewadlile amakhekhe, abaningi babegcina amabhodi amakhekhe ukuze bawasebenzise njengamafreyimu ezithombe ezikhethekile. Lo mklamo—ovumela abantu ukuthi basebenzise ibhodi futhi—wenze abantu abaningi bazi ngale nkampani isikhathi esingaphezu kwezinyanga ezintathu. Ukusuka ekuxazululeni izinkinga zokulethwa kuye ekungezeni inani kumikhiqizo, amabhodi amakhekhe angamanxande ashintsha ukuthi kunjani ukupakishwa kwekhekhe ku-inthanethi. Abayona nje into yokubamba ikhekhe. Ziphinde zisize amabhrendi namakhasimende abe nokuzizwisa okungcono ndawonye. Njengoba amabhizinisi okubhaka ku-inthanethi eqhubeka nokukhula, lo mbono owusizo futhi omusha uzoba yingxenye ebalulekile yokusiza izinkampani ukuthi zikwazi ukuncintisana kakhulu.
Isikhathi sokuthumela: Sep-15-2025