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Njengoba abantu abaningi bethenga ku-inthanethi, ukuthengisa amakhekhe ku-inthanethi sekuyingxenye ebalulekile esiza imboni yokubhaka ukuthi ikhule. Kodwa amakhekhe kulula ukuwaphula nokushintsha isimo, ngakho ukuwaletha kuyinkinga enkulu evimba imboni ukuthi ithuthuke. Ngokusho kwe-"2024 Baking E-commerce Logistics Report," ama-38% ezikhalazo amayelana namakhekhe aphukile—lokhu kwenzeka ngoba ukupakishwa akukuhle. Njalo ngonyaka, lokhu kuletha ukulahlekelwa kwezigidigidi zama-yuan. Manje sekukhonaamabhodi ekhekhe angunxande. Akuzona nje izinto zokupakisha ezingcono. Kunalokho, zinikeza indlela enhle yokuthenga ku-inthanethi. Ngokuyisisekelo zixazulula izinkinga zokulethwa ezibe nazo imboni isikhathi eside.
Ukubhekana Nezinkinga Ezintathu Eziyinhloko Zokulethwa Kwezentengiselwano Nge-inthanethi
Ukuthenga amakhekhe ku-inthanethi kunezinkinga ezikhethekile enkambisweni yokulethwa. Kusukela esitolo samakhekhe kuya kumthengi, amakhekhe kufanele adlule okungenani izinyathelo ezinhlanu: ukuhlunga (ukubeka izinto ngokuhlelekile), ukuhambisa, nokuletha. Uma abantu bengawaphathi kahle amakhekhe kunoma yiziphi zalezi zinyathelo, amakhekhe angaphuka. Kunezinkinga ezintathu ezinkulu: amakhekhe ayawa, avuza uwoyela, futhi awavikelwe kahle ngesikhathi sokulethwa. Lezi zinkinga zenza abathengi bangajabuli futhi zilimaze igama elihle lomkhiqizo.
Amakhekhe avame ukuwohloka ngoba ingxenye yawo esekelayo ayisebenzi kahle.ibhodi lekhekhe eliyindilingaayikwazi ukuthwala isisindo esiningi. Uma amakhekhe anezingqimba eziningi esuswa (futhi uhambo lunamaqhubu), isisindo sawo esiphakathi sishintsha kalula. Lokhu kwenza ukhilimu ushintshe isimo kanye nezingqimba eziphakathi zigoqeke. Uhlobo lwekhekhe leketanga lwenze isivivinyo: Balingise imizuzu engama-30 yokulethwa. Kumakhekhe asemathileyini ayindilinga, ama-65% agoqeke kancane noma kakhulu. Kodwa kumakhekhe asemabhodini ayindilinga (ubukhulu obufanayo nalawo ayindilinga), ama-92% ahlala ephelele. Isimo esiyindilinga senza ithileyi ithinte kakhulu phansi kwekhekhe. Lokhu kusakaza isisindo sekhekhe ngokulinganayo kuthileyi lonke. Ngaphezu kwalokho, ibhodi eliyindilinga linomphetho ongu-1.5cm ukuphakama ovimba izinto ukuthi zingachitheki. Kufana "nethileyi + ucingo oluncane" - okunikeza izinhlobo ezimbili zokuvikela. Ngisho noma ukulethwa kuyeka ngokuzumayo noma kube nokunye ukunyakaziswa okunamandla, ikhekhe ngeke lishintshe kalula.
Ukuvuza kwamafutha kuyinkinga yokuhlanzeka kokudla kanye nobuhle bokupakisha. Amafutha kanye nejamu emaqebelengwaneni akhilimu kuthambekele ekuvuzeni ngenxa yokushintshashintsha kwezinga lokushisa. Amathileyi ephepha endabuko avame ukumunca amafutha, okwenza isakhiwo sithambe futhi singcolise ngisho nebhokisi langaphandle.
Isihluthulelo sokuvikela amakhekhe ngesikhathi sokulethwa ukukwazi ukumelana nezinto ezishisiwe. Ukubeka amaphakheji kanye nokugcina kuyinto evamile ekulethweni kwezimpahla ku-inthanethi—futhi lokhu kudinga ukupakishwa okungathwala isisindo esiningi. Amabhodi ekhekhe angunxande aqinile ngoba anesakhiwo esinezingqimba ezintathu: - Ingqimba ephezulu yiphepha le-kraft elingenisiwe elingu-250g (lenza ibhodi libe lukhuni). - Ingqimba ephakathi yiphepha eligoqekile (uhlobo olunezimbobo ezincane, oluthambisa izinto ezishisiwe). - Ingqimba engezansi yibhodi elimhlophe elingu-200g elimpunga elingemuva (lenza ibhodi libe yisicaba). Ngalesi sakhiwo, ibhodi elilodwa lekhekhe elingu-30cm x 20cm lingabamba u-5kg ngaphandle kokushintsha isimo. Lokhu kuhlangabezana ngokugcwele nezidingo zokubeka amaphakheji asheshayo. Isitolo sokudla esisha esiku-inthanethi senze isivivinyo: baphonsa amaphakheji ekhekhe kusuka kumamitha angu-1.2 ukuphakama. Ama-12% kuphela amaphakheji anamabhodi ekhekhe angunxande ayenemiphetho noma amakhona aphukile. Lokho kuphansi kakhulu kunesilinganiso semboni esingu-45%.
Izinzuzo Ezimbili Zokusungula Izinto Ezintsha Nezinsizakalo Ezenziwe Ngokwezifiso
Inzuzo yamabhodi ekhekhe angunxande ayikhona nje ukuxazulula izinkinga ezikhona, kodwa futhi imayelana nekhono lawo lokushintsha kalula ukuze ahlangabezane nezidingo ezahlukene. Isizathu sokuba abe nesakhiwo esizinzile ukuthi isayensi yezinto zokwakha kanye nomklamo wobunjiniyela kuhlangene eduze.
Uma kukhulunywa ngokukhetha izinto zokwakha, lo mkhiqizo unezinhlobo ezintathu zezinketho ezenziwe ngokwezifiso: - Imodeli eyisisekelo isebenzisa ikhadibhodi elimhlophe elingu-350g. Lihle kumakhekhe amancane, anongqimba olulodwa. - Imodeli ethuthukisiwe isebenzisa ikhadibhodi elihlanganisiwe elingu-500g. Lisebenza kumakhekhe okugubha anezendlalelo ezintathu. - Imodeli evelele isebenzisa ikhadibhodi lezinyosi eliphephile ekudleni. Isimo salo sezinyosi esinezinhlangothi eziyisithupha sisakaza ingcindezi, ngakho-ke singabamba amakhekhe amakhulu, ahlobisa anezendlalelo ezingu-8 noma ngaphezulu. I-studio yokubhaka ithe ukusebenzisa ibhodi lekhekhe elivelele kuthumele ngempumelelo ikhekhe le-fondant elinezendlalelo eziyisithupha kwesinye isifundazwe - into eyayingenakwenzeka ngaphambili.
Ukwenza ngokwezifiso usayizi kuphula imikhawulo yezindinganiso zokupakisha zendabuko. Kusetshenziswa imishini yokusika yedijithali, imininingwane yebhodi lekhekhe ingalungiswa ngokunembile kusayizi wesikhunta sekhekhe, ngephutha elincane elingu-0.5mm. Kumakhekhe akhiwe ngendlela oyifisayo, inhlanganisela "yesisekelo esingunxande + umugqa omiswe ngendlela oyifisayo" nayo iyatholakala, igcina ukuqina kwesakhiwo esingunxande ngenkathi ihlangabezana nezidingo zesitayela ezikhethekile. Umkhiqizo wekhekhe odumile waseBeijing wenze ngokwezifiso ibhodi lekhekhe elingu-28cm x 18cm le-"Starry Sky Mousse" yalo ethandwayo. Unqenqema luqoshwe nge-laser ngephethini yeplanethi ejikelezayo, okwenza ukupakishwa ngokwako kube yingxenye ebonakalayo yomkhiqizo.
Ukuphrinta okwenziwe ngokwezifiso kwenza imikhiqizo ibe yigugu kakhulu. Isekela amasu afana nokunyathela okushisayo (ukunyathela ngensimbi eshisayo), ukunyathela kwe-UV, kanye nokunamathisela (ukwenza amaphethini abonakale). Imikhiqizo ingafaka ama-logo ayo, izindaba zomkhiqizo, ngisho namakhodi e-QR ekwakhiweni. Uhlobo lwekhekhe lomshado olusezingeni eliphezulu eShanghai lunyathela uhlaka olumnyama lwesithombe somshado sombhangqwana ebhodini lekhekhe. Baphinde bangeze usuku olune-hot stamping. Lokhu kwenza ukupakishwa kube yingxenye yenkumbulo yomshado. Lo mklamo omusha wenze inani lamakhasimende athenga futhi lenyuka ngo-30%.
Ukwakhiwa Kabusha Kwenani Ngokuhambisana Nemikhuba Yemakethe
Manje imakethe yokubhaka ishintsha kusukela "ekuthengeni ngokunambitha" kuya "ekuthengeleni ulwazi." Ngokusho kombiko wemboni yokubhaka yaseMeituan, ngo-2024, abathengi bazonaka kakhulu ngo-47% "ekubukekeni kwekhekhe" kunangonyaka odlule. Futhi isidingo sabo "samakhekhe afika esesimweni esihle" sizofinyelela ku-92%. Lo mkhuba udinga izixazululo zokupakisha ezilinganisela ukubukeka okuhle kanye nokusebenziseka.
Umqondo wokuklama amabhodi ekhekhe angunxande ufanelana kahle nalesi sidingo. Imigqa yawo elula yokuma ihambisana kahle nezinhlobo eziningi zamakhekhe—kusukela kumakhekhe alula angenalutho ane-buttercream kuya kumakhekhe amahle aseYurophu anemihlobiso. Isisekelo esingunxande senza ikhekhe libukeke likhethekile. Uma liqhathaniswa namathileyi ayindilinga, ukuma okungunxande kulula ukukufaka emabhokisini ezipho. Kunciphisa isikhala esingenalutho ngesikhathi sokuthunyelwa futhi kushiya isikhala esengeziwe sokuhlobisa. Uchungechunge lwe-“Constellation Cake” lomkhiqizo wokubhaka oludala lusebenzisa indawo eyisicaba yamabhodi ekhekhe angunxande. Babeka imihlobiso yezinkanyezi ezidliwayo phezu kwalo. Lokhu kuqinisekisa ukuthi amakhekhe ahlala esimweni sawo sokuqala ngemva kokulethwa. Ngenxa yalokho, amakhekhe athola ukunakwa okwengeziwe okungu-200% ezinkundleni zokuxhumana.
Lokhu kusebenza okunwetshiwe kudale nezimo ezintsha zabathengi. Amabhodi ekhekhe angunxande enziwe ngezinto ezibolayo angasetshenziswa ngqo njengamapuleti okukhonza. I-"DIY Cake Set" yomkhiqizo wekhekhe lomzali nengane inepuleti elihlukanisiwe elinemigqa yokusika efana nekhathuni, okuvumela abazali nezingane ukuthi babelane ngekhekhe ngaphandle kwesidingo sezinto zokusika ezengeziwe. Lo mklamo ukhulisa intengo yomkhiqizo ngo-15%.
Ukuqamba izinto ezintsha lapho abantu bekhathalela kakhulu imvelo kubonisa ukubaluleka kwayo. Lo mkhiqizo usebenzisa iphepha elinesitifiketi se-FSC kanye noyinki osekelwe emanzini. Ungaphuka ngokwemvelo ngo-90% wesikhathi, okuhambisana nalokho abathengi abakufunayo manje—ukuba muhle emvelweni. Ngemva kokuba uhlobo oluthile lomkhiqizo luqale ukusebenzisa leli bhodi lamakhekhe elingunxande elinobungani nemvelo, kwenziwa inhlolovo mayelana nokuthi abantu abafana nohlobo bathole okuthile okungakanani. "Ukupakisha okunobungani nemvelo" kwakuyinto abantu abayisho kakhulu njengephuzu elihle, okwenza u-27%.
Ukusetshenziswa Kwesilinganiso Ezimweni Eziphezulu
Ezindaweni ezisezingeni eliphezulu lapho ikhwalithi ibaluleke kakhulu, amabhodi ekhekhe angunxande abonisa ukubaluleka kwawo. Ku-Hangzhou International Wedding Expo ka-2024, ikhekhe lomshado lomkhiqizo obhaka kakhulu elithi “Golden Years” lakhulunywa kakhulu. Leli khekhe lingamamitha angu-1.8 ubude futhi linezendlalelo eziyisithupha. Kwathatha imizuzu engama-40 ukusuka eshabhu ukuya embukisweni. Ekugcineni, lalibukeka liphelele—futhi lokho kungenxa yebhodi lekhekhe elingunxande elenziwe ngokwezifiso elilisekela njengengxenye eyinhloko. Okwenza lesi sixazululo sibe sikhethekile yimiklamo yalo emithathu eyenziwe ngokwezifiso: - Ibhodi lekhekhe elingezansi lenziwe ngekhadibhodi lezinyosi elinobukhulu obuyi-12mm. Lingabamba kufika ku-30kg. Kunezinyawo ezine ezifihliwe zokusekela ukusabalalisa ingcindezi. - Ingqimba ephakathi inobukhulu obuhlukene. Iqala ku-8mm ubukhulu phansi iye ku-3mm ubukhulu phezulu. Lokhu kugcina ibhodi liqinile futhi lenza libe lula. - Ubuso bunefilimu yegolide ephephile ekudleni. Ihambisana nemihlobiso yegolide ekhekheni. Imiphetho isikwa ngephethini yeleyisi kusetshenziswa i-laser. Lokhu kwenza ukupakishwa kanye nekhekhe kubukeke njengokukodwa. Umphathi womkhiqizo uthe, “Ngaphambilini, amakhekhe amakhulu anjengalawa ayenziwa kuphela endaweni lapho asetshenziswa khona. Amabhodi amakhekhe angunxande asivumela ukuthi silethe amakhekhe enziwe ngokwezifiso esezingeni eliphezulu. Manje sesingathatha ama-oda sisuka kude ngamakhilomitha angama-50, hhayi amakhilomitha ama-5 kuphela.”
Ngezipho zebhizinisi, amabhodi ekhekhe angunxande nawo aletha izimanga. Inkampani yezezimali yenza ikhekhe ukubonga amakhasimende ayo. Yasebenzisa ibhodi lekhekhe elingunxande elinophawu lwegolide kanye nokunamathisela (indlela yokwenza amaphethini avelele). Ibhodi yayinophawu lwenkampani kanye namagama athi “Ngiyabonga” kulo. Ngemva kokuba abantu bedle amakhekhe, abaningi bagcina amabhodi ekhekhe ukuze bawasebenzise njengezithombe ezikhethekile. Lo mklamo—ovumela abantu ukuthi baphinde basebenzise ibhodi—wenze abantu abaningi bazi ngenkampani izinyanga ezingaphezu kwezintathu. Kusukela ekuxazululeni izinkinga zokulethwa kuya ekwengezeni inani kumabhrendi, amabhodi ekhekhe angunxande ashintsha ukuthi kunjani ukupakishwa kwekhekhe ku-inthanethi. Akuyona nje into yokubamba ikhekhe. Aphinde asize amabhrendi namakhasimende ukuba babe nokuhlangenwe nakho okungcono ndawonye. Njengoba amabhizinisi okubhaka ku-inthanethi eqhubeka ekhula, lo mbono owusizo nomusha uzoba yingxenye ebalulekile yokusiza izinkampani ukuba zincintisane kakhudlwana.
Isikhathi sokuthunyelwe: Septhemba 15-2025